Xiaomi would present a first prototype of its electric car in August. A new key market for the Chinese manufacturer.
We knew them for their smartphones, their tablets, their watches or their headphones and a lot of objects for the home, now Xiaomi will also have to be known for its cars. Like her icon from Apple, Xiaomi is very interested in the electric car and would like us to find her logo on the roads. We have known since 2021 that the brand wants to invest close to 10 billion dollars to enter this market. If we have been waiting for Xiaomi cars for 2024 for a long time, the brand would take the lead with a presentation as early as August.
A first prototype
It’s Sina Tech (via CNEV post) revealing this information in an article that has since been conspicuously removed. Xiaomi founder Lei Jun is said to be set to unveil Xiaomi’s first electric car prototype in August, just a month away. It would have been designed by HVST Automobile Design, a company already known for having created the Selfconcept Chinese Maven Weltmaster.
We do not know more about the characteristics of this first vehicle. The article for a prototype, as I thought it would be avant tout d’a presentation permettant à Xiaomi de lancer sa campaign de communication et peut-être d’enregistrer les premières commandes, mais sans livraison à la wrench.
The automobile market is not a market like any other. More or less, there is no room for reliability issues in the car and Xiaomi will have to ensure end-to-end user experience. It remains to be seen whether the brand will remain mainly in China or quickly export its cars. Will he be able to lower the prices of the electric vehicle as he was able to do with the smartphone and the Redmi brand or rise among the best on the market? Nothing is less secure.
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