The XDA Developers site has gotten its hands on the MIUI photo editor in which certain lines of code suggest a partnership between Xiaomi and Leica to integrate certain filters.
For several years, alliances between smartphone manufacturers and camera or lens manufacturers have multiplied. If the beginnings were timid with Carl Zeiss partner of Nokia, the trend has accelerated in the last three years. From now on, we are entitled to OnePlus and Oppo photographic modules with the Hasseleblad seal, to Vivo smartphones that benefit from the Zeiss logo or to partnerships, since 2016, between Huawei and Leica.
By refusing to be left behind, Xiaomi could, in turn, enter the dance of photographic associations. As seen by the site XDA Developers, the Chinese manufacturer could also join forces with the German manufacturer Leica. The site discovered, within the MIUI editor app, a few lines of code that suggested modes offered directly by Leica. Thus we can discover three different filters: Leica Monochrom, Leica Monochrom HC (High Contrast), Leica Natural and Leica Vivid. These three filters could be integrated soon, through an update or in a new smartphone, in the editing of shots captured by a Xiaomi phone.
According to XDA Developers, these new filters could be reserved for a future Xiaomi premium smartphone. We are thinking in particular of the Xiaomi 12 Ultra, which could succeed last year’s Xiaomi Mi 11 Ultra and was not introduced at the same time as the Xiaomi 11 and Xiaomi 11 Pro. As a reminder, the 2021 Xiaomi 11 Ultra set the bar particularly high for the quality of its photos and its particularly wide sensor.
A timely association
Furthermore, the specialized site indicates that a new partnership between Xiaomi and Leica would be timely for the German camera manufacturer. It must be said that its current association with Huawei has worsened for three years with the American embargo on the Chinese brand. Sales of the firm’s smartphones have particularly dried up in Europe and Leica may need a new, more successful partner. That’s good, Xiaomi’s smartphone sales have skyrocketed in recent years, with the manufacturer taking third place in the best smartphone sales of recent years.
Above all, Xiaomi was in the looking for a partnership in the world of photography. In January 2020, Chang Cheng, then vice president of Xiaomi, asked on the Weibo social network which photo the brand’s customers would see Xiaomi associated with. If Nikon and Canon came in third place, Hasselblad came in first. However, Oppo and OnePlus’ partnership with Hasselblad seems to have dashed all hope, while Huawei’s falling sales could boost Xiaomi.
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