The Counterpoint Research Institute has published the 10 best-selling smartphones in 2021. iPhones take 7 places out of 10.
Like every year, the institute counterpoint research published, at the end of last week, its ranking of the best-selling smartphones last year. And if, as a whole, brands like Samsung, Xiaomi or Oppo are doing especially well in the world, when we analyze the smartphone models one by one, it is above all Apple that is doing well.
In detail, the iPhone 12 is thus the best-selling smartphone in the world in 2021, alone recovering 2.9% market share. It is followed by no less than four other smartphones from the manufacturer, the iPhone 12 Pro Max, iPhone 13, iPhone 12 Pro and iPhone 11.
We will have to wait for sixth place in the ranking to discover the first non-Apple phone, the Samsung Galaxy A12, with a 2.0% market share, closely followed by the Xiaomi Redmi 9A. Positions 8 and 9 are occupied by Apple with the iPhone SE 2020 and the iPhone 13 Pro Max, while the last position in the top 10 is occupied by Xiaomi’s Redmi 9.
Of the ten best-selling smartphones in the world, Apple thus recovers no less than seven positions. A result that is all the more surprising at first glance since these are essentially high-end smartphones, with the exception of the iPhone SE 2020. Opposite, the three models from Xiaomi and Samsung are among the most popular and accessible models offered by these. two manufacturers.
However, it must be said that Apple is one of the few manufacturers that manages to sell so many high-end smartphones. A force driven in particular by the American and Japanese markets, largely oriented towards operators and subsidized smartphones.
Apple goes from 5 to 10 iPhones in the top 10
However, the ranking does not radically change from year to year. Already in 2020, Apple was way ahead of the rankings with five smartphones in the top 10. However, Samsung did slightly better with four devices in the rankings, including the mid-range Galaxy A51, and Xiaomi then only had one. For Counterpoint Research, this growth in the number of iPhones in the top 10 is explained in particular by the arrival of 5G on Apple smartphones, as well as the late launch of the iPhone 12, marketed especially in early 2021.
However, Samsung remains ahead of Apple when counting the global market shares of each manufacturer. It must be said that the Korean manufacturer offers more smartphones in its range than the American firm and therefore can target more consumers. Enough to allow Samsung smartphones to occupy 20.1% of the market share, compared to 17.4% for Apple according to the IDC institute. Xiaomi is in third place with a market share of 14.1%, ahead of Oppo (9.9%) and Vivo (9.5%).
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