Fri. Dec 9th, 2022
Smartphone sales in France: Realme invites itself to the top 5, Samsung in decline

Realme surprises by taking a place in the Top 5 of the most shipped smartphones in France, with triple-digit growth. Oppo also moved into fourth place among manufacturers, while Samsung lost a bit of market share.

The back of the Realme GT 2 Pro
The back of the Realme GT 2 Pro // Source: Frandroid

Goodbye Wiko and Huawei, welcome Oppo and Realme. The Top 5 of the largest smartphone vendors in France is turned upside down for this first quarter of 2021 according to the Canalys institute, which is based on the number of devices shipped from manufacturers’ factories.

Smartphone sales in France: Realme invites itself to the top 5, Samsung in decline
Ranking of the number of devices shipped by manufacturers in France in the first quarter of 2022. // Source: Canalys

And in this little game, there is a clear winner this year, named Realme. The Chinese brand invites itself to 5th place with a vertiginous growth of 443% compared to last year in the same period. A dazzling advance reminiscent of the Xiaomi of a few quarters ago.

Oppo also invites itself into this top 5 for the first time with a nice double-digit increase of 38%. This progression is not a surprise, given that Oppo has already been invited several times in the ranking of the best sales of the year in 2021, but it confirms its status as the 4th manufacturer in France.

Samsung drops sharply

Another weighty lesson from this ranking: Samsung undeniably underperforms, down 22% compared to the first quarter of 2021. The Korean firm still maintains its leadership position, but, we understand, by a hair Apple, already that the two manufacturers share the same market share of 26%.

A setback all the more significant since in this quarter Samsung has not stood idly by. The Seoul firm has unveiled its new high-end phones, the Galaxy S22, S22 Plus and S22 Ultra, as well as two mid-range phones, the Galaxy A33 and A53. That said, some phones can take a while to find their audience. It will certainly remain to be seen if the second quarter confirms this trend. The annual results will also be full of lessons for Samsung’s state of health.

For its part, the Apple brand grew by 8% in this first quarter, a good performance that confirms the successful launch of the iPhone 13 that we had already been able to measure in the last quarter of 2021.

Smartphone sales in France: Realme invites itself to the top 5, Samsung in decline
2021 smartphone sales in the first quarter. // Source: Canalys

Let’s end with Xiaomi, which, although still on the rise, is no longer showing insolent triple-digit growth. In the first quarter of 2021, the Chinese giant had registered an increase of 131%. He’s happy here with a little jump of 6%, which is good, but not great. However, its market share increases to 23%, the equivalent of Apple last year around the same time. Impressive.

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