Thu. Dec 1st, 2022
Smartphone sales are down for the start of the year

A new report on the smartphone market in early 2022 reveals that sales have fallen for a year, mainly due to unfavorable economic conditions.

Smartphone sales are down for the start of the year
The iPhone 13 Pro and the Galaxy Z Fold 3 // Source: Unsplash Thai Nguyen

The specialized firm Canalys has published your report on smartphone sales worldwide for the first quarter of 2022. And despite the progress of certain manufacturers, the results are not good: shipments are even down 11% in one year.

Samsung and Apple are doing well

As usual, Canalys has established a vendor ranking for the period from January to March 2022. As usual, Samsung takes the lead, with 24% of the market share, an increase of 2% in one year. The expansion of its range of popular Galaxy A smartphones, as well as the launch of the Galaxy S22 series, has boosted its sales.

In second position we find Apple, which operates a good margin of advance of 15 to 18% in a year. The new, just-launched iPhone SE 5G would do very well on the sales side, again according to Canalys, as would the iPhone 13, which still supports demand.

Xiaomi, which is on the decline, obtains a 13% market share and closes the podium. It is closely followed by Oppo, owner of Realme and OnePlus, with 10% of smartphone sales. Vivo loses 2% of market share and falls to 8% of sales.

Smartphone sales are down for the start of the year
Smartphone sales in the 1st quarter of 2022 // Source: Canalys

Looking at the figures, it is clear that the two largest manufacturers, namely Apple and Samsung, monopolized the market during the last year: they are the ones with the greatest margin of progress, avoiding even losing market shares. But while shares of these two giants have risen, overall smartphone shipments are down 11% compared to the same quarter last year.

Canalys explains that the beginning of the year was interrupted by an unstable market and unfavorable economic conditions. The company progresses “Suppliers face great uncertainty due to the war in Ukraine, permanent closures in China and the threat of inflation. All this added to a traditionally slow demand during this period. »

Before concluding, however, on a more positive note: “The good news is that painful component shortages may improve sooner than expected, which will certainly help alleviate cost pressures. »

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This article was translated from this source written by Juliette Rivière

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