Mon. Aug 8th, 2022
Connected watches: Xiaomi settles in the top 4, Samsung advances and Apple dominates


Xiaomi, Samsung and Apple continue their growth managing to do better than the previous year in the first quarter. Huawei remains in third place, but struggles to grow while Xiaomi continues to advance.

XIAOMI WATCH-8
The Xiaomi Redmi Watch 2 Lite // Source: Frandroid – Anthony Wonner

The connected watch market seems to be doing very well. According to counterpoint research, shows a 13% increase in deliveries during the first quarter compared to the same period last year. This analysis of the health of the wearables market indicates that brands such as Apple, Samsung and Xiaomi have seen an increase compared to previous years.

A market still dominated by Apple, but still evolving

According to the analyst firm’s associate director, Sujeong Lim, “iPhone user loyalty” is the main reason behind the success of the Apple Watch, which increased its shipments in the first half by another 14% compared to the year. past. The Apple Watch already accounted for 35.9% of shipments last year. It adds up to 36.1%.

Smartwatch-Brand-Share-Q1-2022
Source: counterpoint research

Behind Apple, Samsung is consolidating its second position and continues to grow with a market share of 10.1%. The Seoul-based firm therefore remains far behind Apple, but has posted a 46% increase this time of year, which can certainly be attributed to the success of its Galaxy Watch 4.

Xiaomi is also making good progress by integrating the top 4, thus doubling all the major players in the sector, Garmin, Amazfit, Fitbit or even imoo. The Chinese brand shows an increase of 69% compared to 2021 with 5% of shipments.

Huawei remains third, but no longer manages to seduce outside of China

Huawei’s strategy, which now puts all its strength into wearables, does not seem to bear fruit yet. Although the sector is growing in the quarter, Huawei registers stable shipments.

The Fitbit brand is falling massively, going from 4.1% to 2.7% of shipments. The fault lies with the absence of new product releases, without a doubt, particularly since its acquisition by Google.

As for Garmin, the brand confirms its status as a high-end specialist by positioning itself as the leader in the $500+ device segment. Thanks to this, the brand manages to rise to third place in the ranking of income generated, despite a fifth place in the number of watches shipped.


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This article was translated from this source written by

By SABER

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