Thu. Oct 6th, 2022
Connected watches: Samsung continues its advance, but remains far behind Apple

Samsung continues to grow in the smartwatch market and is now ahead of Huawei. However, Apple remains way ahead with its Apple Watch range.

The screen of the Samsung Galaxy Watch 5 Pro
The Samsung Galaxy Watch 5 Pro // Source: Chloé Pertuis for Frandroid

Although this second half of 2022 is deeply marked by the launch of many connected watches, the Galaxy Watch 5 and Galaxy Watch 5 Pro, the Pixel Watch and the future Apple Watch 8, it is time to take stock of the main players present.

If Samsung has lagged behind in recent years, the Korean manufacturer is taking over as reported by the analyst firm Counterpoint Research. In its latest report on the main players in the sector, the firm takes stock of the different market shares obtained by manufacturers of connected watches and bracelets during the second half of 2022. Data that, therefore, refer to sales volumes of watches and bracelets between April and June. , before the expected renovation in the fall.

Samsung in strong growth

Specifically, the trend is clearly upward on the part of Samsung, which has managed to climb to second place in the ranking and surpass Huawei. The Korean manufacturer has thus gone from a 7.4% market share by volume in the second quarter of 2021 to a 9.2% market share in the same period this year thanks to a 40% year-on-year sales growth. Logically, this growth is explained above all by the success of the manufacturer’s previous generation of connected watches, launched in the meantime. The Galaxy Watch 4 and Galaxy Watch 4 Classic were, for almost a year, the only connected watches equipped with Wear OS 3, the latest version of Google’s system.

For Huawei, the trend is reversed, as the firm went from 9.0% market share to 6.8% in the second quarter of 2021, despite a first position in the Chinese market and the launches of connected watches in China. trial for over a year. We can mention the Huawei Watch GT 3 Pro, the Huawei Watch GT 3, the Huawei Watch 3, the Huawei Watch GT Runner or the Huawei Band 6, all launched between April 2021 and June 2022.

The evolution of the connected watches and bracelets market
The evolution of the connected watch and bracelet market // Source: Counterpoint Research

Among the other recognized players in the ranking, we can mention Xiaomi, which rose to sixth place in the ranking with a 4.3% market share, tied with Garmin. Finally, it is Amazfit that comes to close the march with a 4.1% market share, compared to 5.2% a year ago. Note, however, the disappearance of Fitbit from the top 8 and the arrival of more unknown manufacturers such as Noise and Fire-Boltt, two brands with a strong presence in India.

Apple is still way ahead

Above all, the teaching of this new report concerns Apple’s untouchable status. Although the other seven places in this top 8 are subject to strong variations from year to year, the American manufacturer retains its first place with a very wide advantage and does not seem to tremble before all these movements. The firm continues to largely dominate connected watch sales with a 29.3% market share in Q2 2022, edging out second-place Samsung by more than twenty points. If the firm’s market share has fallen since the same period last year -then it was 30.6%-, however, Apple has been able to take advantage of market growth: it has sold 13% more watches in the second quarter of 2022 than in the same period. in 2021, and increase its sales by around 8% in a year.

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This article was translated from this source written by


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