Thu. Dec 1st, 2022
Component shortage drives smartphone sales in Q3 - L'Éclaireur Fnac

Smartphone sales fell in the third quarter of 2021 compared to the third quarter of 2020. The drop would be 6.8% according to the figures just released by the Gartner institute. In question, the global shortage of electronic components.

As a consequence of the Covid-19 crisis, the semiconductor shortage continues to disrupt many businesses around the world. Smartphone manufacturers are no exception and have to choose which products to favor, but it is not enough. According to the latest figures from Gartner, smartphone sales in the third quarter of 2021 fell 6.8% compared to the same quarter of 2020. They fell from 366.27 million last year to 342.29 million this quarter, a decrease in part attributable to the shortage of components.

“Despite strong consumer demand, smartphone sales have declined due to delayed product launches, lengthened delivery schedules and insufficient inventory in distribution channels.”explains Ashul Gupta, senior director of research at Gartner. “Supply constraints have had an impact on the production schedule for low-end smartphones, much more so than on high-end smartphones.”.

Samsung tries to resist, Apple takes advantage of the arrival of the iPhone 13

As for many years, Samsung leads sales with 69 million smartphones sold in the third quarter, for a 20.2% market share. The South Korean manufacturer, however, posted a 1.9-point drop in market share, but the Gartner Institute is reassuring. Samsung registered a “strong demand” for their folding smartphonesGalaxy z fold 3 Y Galaxy z flip 3) and a progression of its top-of-the-range models.

The end of the year was systematically marked by a strong increase in sales in Apple. The Apple brand benefits from the launch of its iPhone 13 to regain its place as a dolphin to the detriment of Xiaomi. The market share of the US manufacturer is estimated at 14.1% (almost 48.5 million iPhones sold), or 3.1 points more than in 2020. Behind this duo, the advance of Chinese manufacturers and Xiaomi keep on following Apple’s heels. With 44.5 million smartphones sold, Xiaomi saw its market share increase (+ 0.9%) to reach 13% market share. According to Gartner, the Chinese manufacturer is reaping the benefits of its strategy in Europe and the Middle East.

Global smartphone sales in the third quarter of 2021 (in thousands of units).© Screenshot / Gartner

In the third quarter of 2021, Alive withdraws from the game and saves “The strongest growth” year-over-year (+ 20.9%) among the top five global smartphone vendors. The Chinese brand, which arrived late to the European market, now captures 10.5% of the market (+2.4 points) and widens the gap in Oppo. The latter also rose to fifth place, seeing its market share fall from 8.1% in 2020 to 9.8%.

For Apple, there is a “shortage risk” of iPhone at Christmas

Gartner’s analysis is directly confirmed by the major market players. Xiaomi recently launched your financial results for the third quarter of 2021 and indicates suffering the effects of component shortages. The Chinese manufacturer did less well than expected, but still posted an 8.2 billion increase in turnover, reaching 78 billion yuan, or about 10.9 billion euros.

The same story from Apple’s side, which has regularly warned of the risk posed by the scarcity of its results. The Cupertino company continues to post impressive results and does not appear to be really suffering from the crisis, but Tim Cook wants to be cautious. During an interview with the program C for you (France 5) earlier in the month, mentioned “a risk of iPhone shortage for Christmas, inviting “That all customers make their purchases as soon as possible”.


This article was translated from this source written by Thomas Estimbre

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