Fri. Dec 9th, 2022
Apple remains undisputed leader in smartwatches despite a small boost from Samsung in 2021

Apple continues to dominate the connected watch market and consolidates its position as market leader despite a strong recovery from Samsung.

The Apple Watch Series 7 worn on the wrist
The Apple Watch Series 7 worn on the wrist // Source: Arnaud Gelineau – Frandroid

This is an almost expected ranking as Apple has dominated the connected watch market for years. Remember that the American manufacturer alone sells more watches than the entire Swiss watch industry. Of course, the year 2021 was no exception to the rule, according to figures from the research institute Counterpoint.

In a press release published on monday, the analysis firm provides an update on the global connected watch market and on the market shares of each manufacturer. A market that remains largely favorable to Apple, even if the manufacturer lost some market share between 2020 and 2021. The ranking for 2021 is as follows:

  1. Apple (30.1% market share)
  2. Samsung (10.2% market share)
  3. Huawei (7.7% market share)
  4. Imoo (5.2% market share)
  5. Amazfit (5.1% market share)
  6. Garmin (4.6% market share)
  7. Fitbit (3.8% market share)
  8. Xiaomi (3.6% market share)
  9. Noise (2.6% market share)

Couterpoint Research also reports that the number of connected watches sold worldwide increased by 24% between 2020 and 2021. A large increase that is explained in particular by a particularly static market in 2020 due to the Covid crisis and the various lockdowns. “In the last quarter of 2021 alone, more than 40 million units were sold, a record figure for quarterly sales”says the cabinet.

Huawei and Fitbit below, Samsung and Xiaomi above

In detail, if Apple has gone from 32.9 to 30.1% market share in one year, it is above all Samsung’s growth that is impressive. The manufacturer has thus gone from 8.9 to 10.2% market share in one year. An increase that is explained in particular by the launch of the Galaxy Watch 4 last summer. Remember that these are still, as of March 2022, the only connected watches that take advantage of Google’s Wear OS 3 interface.

The evolution of the connected watch market between 2020 and 2021
The evolution of the connected watch market between 2020 and 2021 // Source: Counterpoint Research

At the same time, Huawei experienced a sharp drop in sales. The Chinese manufacturer has thus gone from 10.7 to 7.7% market share. A drop that is explained in particular by the US sanctions, but also by the late launches of its Huawei Watch GT 3 and Huawei Watch Fit Mini, launched during the last quarter of 2021.

We can also point out the great progress of Xiaomi in the segment of smart watches. Indeed, the firm has gone from 1.5% to 3.6% of market share in one year, as well as the decline of Fitbit, from the fifth manufacturer, with 5.7% market share, to the seventh (3.8%). It must be said that the American firm, acquired last year by Google, has not launched any new connected watch in 2021. However, we are waiting for the completion of this acquisition with the first watches under Fitbit’s Wear OS in the course. of the year. ‘year.

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This article was translated from this source written by


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