Like other smartphone manufacturers before it, Xiaomi would try to approach a photography specialist. The choice would be Leica and it would start with the Xiaomi 12 Ultra.
The smartphone has revolutionized photography and manufacturers push the limits every year. At the hardware level, it is a 200 megapixel sensor that should make its appearance; but the battle is also raging at the software and partnership level. For several years, smartphone manufacturers have been trying to get closer to big names in photography such as Carl Zeiss, Leica or Hasseleblad. These partnerships are an additional asset for manufacturers and Xiaomi does not want to miss out on its opportunity.
According to information unearthed by Kacper Skrzypek, contributor to the MiUI Polska site and Xiaomi specialist, the Chinese brand is preparing a partnership with Leica. The famous German brand is already Huawei’s partner in this field; an approach at the beginning of 2016. Despite the difficulties of the firm, Leica has remained faithful to Huawei and continues to put its stamp on the back of the P50 Pro. However, it is now on the side of another Chinese giant that Leica could officiate.
References to Leica appear in the Chinese version of Xiaomi’s Gallery Editor app. These are photographic filters: Leica Monochrom, Leica Monochrom HC (high contrast), Leica Natural and Leica Vivid. This presence in the MIUI editor app suggests integration into a future smartphone from Xiaomi.
An official partnership for the launch of the Xiaomi 12 Ultra?
Leica or Xiaomi have never publicly mentioned a merger. However, the rumor has been going around for several months and mentions the Xiaomi 12 Ultra. The premium smartphone should soon see the light of day and focus on the photo, like its predecessor. Its “giant” circular block on the back would house three (or five) sensors; including a 50 megapixel main module. It would join the already formalized Xiaomi 12 and 12 Pro.
The announcement of a partnership with Leica would confirm the group’s rise to the top end. For his part, the German photo specialist may be interested in finding a new partner of choice. Since the US embargo, Huawei has lost its shine and has almost disappeared from the European market.
Finally, partnerships between camera brands and Android manufacturers are multiplying. In addition to the Leica case, Hasselblad and OnePlus are working together and this approach has been extended to Oppo. Another Chinese manufacturer, Vivo, is teaming up with Zeiss.